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Creating a web site takes thought, planning and execution. sadly, many designs are dead resource within the water before they are even published as far as search engine optimization is concerned. Whatever you do, avoid these critical mistakes.

Database Parameters in URL

Many web site designers don t take into account the effect of database parameters in site URLs. A database parameter tells the server what would be loaded onto a particular page when a viewer tries to see it. In essence, the page is dynamic because it is being pulled together with each click. Robot programs that are new by search engines to index sites hate dynamic pages. Often, they will not even index the pages and the page of your site is not listed element within the search engine.

Let s look at an example using the web design site. The home page URL is aptly, http://www.softbean.com.com - a static page. In this URL, there are no parameters telling the server to load anything other than a static web page. All search engines will index this page without any problem.

Now, what if we changed the page to something dynamic. Let s pronounce we designed it to record the session identification [identify the viewer] and dynamically load the pictures resting on the page. We could have one parameter for the session identification and four parameters for the various pictures on the excellent page. The URL for the home page might look something like:

http://www.yourdomian.com/home/index.html?&DID=9&User_ID&CATID=15&ObjectGroup_ID=39

What a mess. A search engine robot is going to balk at indexing such pages. It simply can t tell what is on the magnificent page. if you or someone you know have obtained parameters and session identifications highlight within the URLs of your site pages, and its most important to understand if you are going to have a very difficult time getting into the search engine rankings. Obviously, that precludes you from getting any top rankings and free traffic.

Fixing The Problem

Fixing the problem often is lengthy and costly depending on the excellent number of pages on your site. in most cases, if you or someone that understands and has expert knowledge have aquired over 100 products, a complete re-design can be the unsurpassed answer. if you or someone you know have aquired a relatively small number of pages, there can be less brutish options.

Converting pages to static html is a definite solution for smaller sites. Essentially, one could take the page for each product and convert it into a static html page. The domain would then be converted to short sub-domain. If a user then clicked on the splendid buy button for the product on the magnificent page, they could be sent to a dynamic database page. The viability of this solution is dependent upon the layout of the site. Some sites can be fixed, some simply cannot.

In Closing

The database parameter problem is surprisingly common with sites selling products. A majority of site designers do not understand search engine optimization and don t realize the problem they are creating. in most cases, if you or someone that understands and has expert knowledge intend to build a database driven site, make sure you bring in a search engine optimization specialist before it is created. Nobody wants to spend the money to design a site twice.

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The famous Puma leap or the big yellow “M” reminds all of us the famous “PUMA” and “McDonalds”…

No matter how young or how established a company is, they need to make their brand accustomed to their customers. With so many similar kinds of products and services, what makes a company so unique and stand out from rest of the crowd? Or in more simple words “How will your potential customer remember you? The answer is “YOUR LOGO”. It s the company’s logo that makes all the difference.

Logos are a unique way of pictorially representing what can be said in a few words or a sentence. Logos can be simple, from a simple dot to a more complicated conglomeration of colors and patterns. Company logos could represent the company’s products or services in a single image. It could be unique enough to be differentiated from the rest, but special enough to be remembered by the company’s potential and existing customers.

Companies make their logos using a combination of icon and text or a simple icon. The text new aspect element within the logo can have the company name in full or abbreviated text and the icon or even just a symbol or a brand mark. A logo can or can not have the company’s name, but having the company’s name is an added advantage. Also there are magnificent logos that just contain the company initials, for instance Y! of Yahoo.

The size and color could not be a rampart to the functionality, effectiveness and the attractiveness of a logo. Identity of the company would be properly portrayed. Logo designers would always substain in consideration the basic design principles of color, size, clarity and consistency when designing logos. Companies would hire professional logo designers who will understand your company and your mind set.

Companies going for professional logo designers could make sure that their professional logo designers are equipped with the latest skills and well informed with the latest trends in designing. Designers would be aware of copyrights and trademark issues and one would make sure that his designers are not copying from any other logos. The use of third party fonts, too many shadows and glares are also not recommended. Another important thing to be kept in mind by designers is that the logo would be flexible enough to detain its original color and shape when transformed to a different medium.

There are now thousands of designers of logos. It is always advisable to hire professional web designing firms who are very skilled in logo designs and equipped with proper logo designing softwares.

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One should know how and where should place advertisement on their WebPages. A careless placement can kill possibilities of potential customer just for the simple reason that it is- ‘careless’. You can expect miracles with correct integration it can be a reason for your big success and profits. Let’s consider following points when placing Ads on webpage:

A) Quantity of advertisement

 How many? It is a most commonly asked question.
Well, how many Ads should you place on my website?
The answer to this question will differ in different cases. Too many or too few will only suffer your traffic; a proper ratio of Ads is somewhere around 20-25. But if you can do without his ratio and its working out great for your site, we would say, ‘Great, keep it up!’

B) Advertisement and its repetition

Why one should place identical Ads on their webpage? It s surprisingly a very common mistake. We would say it is a total waste of money. If a visitor did not react to your Advertisement on the first page, what are the chances he will after few more pages?  Think about it.  You should not wasting room on your page. You are also losing lot of money if you are doing this.

Displaying same Ad can be extremely irritating for your customers. Think about the situation where an Ad is popping up every time they click on some page.

C) Using Advertisements as informative Content

In some cases ads can and may be used as content for your site. For example, instead of placing ads which offer you the most benefits, place ads which can bring out similar interests in visitors, it will be more beneficial for you. Our concern here is making ads so interesting that even you might respond to them..

In addition, putting gift ads up during holidays such as Valentines Day or Christmas can be a good idea you might want to utilize. During times like those, individuals are more inclined to look at the ads. Visitors actually anticipate seeing more advertisements then usual. Therefore you can place more ads on your page then usual by blending them in the content.

Summery:

 Ads are a very crucial part of your webpage. You should use it wisely according to the psychology of your potential customers. Using 20-25 Ads wisely will make a world of difference.

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